The Future for Loose Leaf Tea and Tea Rooms

The new American tea culture places quality value on stress reduction (perhaps partially due to the relaxing properties of L-Theanine--a natural amino compound occurring in tea), product purity and exotic teaware along with other brewing accessories (the after-market for tea accoutrements is substantial when compared with espresso-based drinks).

Until the boom in Ready-to-drink teas (circa 1990-95) made tea drinking simultaneously easy , fashionable with colorful and appealing packaging, and healthy (a no/low calorie, antioxidant-rich option to carbonated beverages), tea sales in the usa were sleepy at best. Annual retail sales hadn't reached $1 billion just before 1990 and tea producers were simply uninspired.

Snapple, Arizona Iced Tea along with a handful of other specialty Ready-to-drink teas catapulted the whole loose leaf tea category into double-digit growth while whetting appetites on Wall Street.

Increasing interest from America's 76 million seniors just starting to embrace tea like a health-promoting product for the whole family is laying a good base for loose leaf tea.

This exceptionally health-conscious demographic is beginning to explore loose leaf tea culture through brewed tea beverages, tea-based skincare products and neighborhood cafés offering exotic teas.

The consumer product dollars readily available for loose leaf tea purchases inside the U.S. within the next decade is going to be significant

This stellar consumer curiosity about tea has been driven by scientific findings linking tea consumption and improved health insurance and a seemingly endless wave of favorable media coverage. Novel blended flavors and convenient packaging might be securing American consumers drawn to loose leaf tea, but news from the health promoting benefits afforded by regular tea consumption may be the number one market driver.

Researchers have released survey data indicating heavy frequency consumers of herbal and hot teas save money on healthy and natural products compared to general population or coffee lovers.

This is yet another indication from the emerging demographic pursuing loose leaf tea inside the nation's hottest location for loose leaf tea sales--natural foods stores.

Finally. As the interest in loose lea tea grows, customers will even demand pleasant and wholesome surroundings to higher enjoy the tea experience.

The tea room business, consequently, has a quite strong growth path along with a bright future.

Jon M. Stout is Chairman from the Board of Golden Moon Tea a division of Element H2O. Golden Moon Tea is really a supplier of top quality loose leaf tea and top quality tea ware. Golden Moon Tea�s website is located at Goldenmoontea.com